If you blinked, you missed it.
On March 21, Apple quietly released a new iPad, tinkered with its iPhone line and updated the look of Watch bands.
These changes were subtle – debuting with a ripple instead of a splash. Highly anticipated product releases that include exclusive invitations, exciting music and detailed keynote speeches have yet to come to fruition
Deemed simply “the iPad” these tablets are slightly thicker and a tad heavier than the iPad Air and iPad Pro 9.7, but come at a more affordable price point. These new iPads offer a generous 8MP camera, up to 10 hours of battery life and comes in silver, gold and space gray.
- 32GB Wi-Fi — only $329
- 128GB Wi-Fi— only $429
- 32GB Wi-Fi with cellular — only $459
- 128GB Wi-Fi with cellular — only $559
Not compatible with the Apple Pencil or iPad Keyboard — however, the form factor has changed enough that a new protective case may be necessary. The new name, which harkens back to the classic iPad versions and drops the “Air” moniker, may cause some confusion at first, but the speed of the A9 processor, upgraded Wi-Fi and LTE networks and Touch ID is completely contemporary.
Additionally, Apple has now limited the iPad Mini 4 availability to 128GB capacity, which makes one wonder if a new iPad Mini is in the works, or if the Mini Me of the iPad line is going the way of the MacBook Air.
- 128GB Wi-Fi — only $399
- 128 Wi-Fi and Wi-Fi with cellular — only $529
And changes weren’t limited to the iPad.
Apple also introduced its first (RED) iPhone. Since the iPad 2 debuted, Apple has donated a portion of its profits of Product (RED) gear to help fight the global AIDS epidemic. Not since the release of the 2012 Product RED iPod Touch has Apple offered more than distinctively crimson accessories as part of the project.
The newly vibrant aluminum finish of the iPhone 7 and iPhone 7 plus are available with 128GB and 256GB capacities. iPhone SE also saw a minute change in capacity with 32GB and 128GB capacity instead of the 16GB and 64GB capacities of prior iPhone SE models.
New for the Watch are light, woven nylon, and brightly colored leather bands.