Retailers slash iPhone prices in China as part of annual ‘6.18’ shopping festival


A variety of retailers have cut the price of the brand new iPhone versions in China, according to a new report by CNBC. The price cuts come as part of the major shopping festival in China known as 6.18, which Apple rarely participates in.

The real 6.18 shopping event takes place on June 18, but says it will be holding a variety of discounts every day leading up to June 18, such as discounts on Apple products.

The report clarifies that retailers such as Alibaba’s Tmall and have significantly reduced iPhone prices in honor of their shopping event. Apple is famous for rigorously controlling its iPhone costs in China and other markets, and this is reportedly only the second time Apple has engaged in the 6.18 shopping festival.

Through Tmall, Apple works its official shop, while is a formal reseller. The discounts are only available through those retailers, rather than via Apple directly, whether it be online or offline.

On Tmall, users may buy an iPhone 11 64GB version for 4,779 yuan ($669.59), down around 13% from its initial 5,499 yuan selling price. The iPhone 11 Pro begins at 7,579 yuan down from 8,699 yuan, while the iPhone Pro Max is recorded for 8,359 yuan versus the original cost of 9,599 yuan. The recently-released iPhone SE, the lowest priced in Apple’s selection, is priced at 3,099 yuandown from 3,299 yuan.

Tmall rival has even steeper discounts. The iPhone 11 64GB model is priced at 4,599 yuan, the iPhone 11 Pro at 6,999 as well as the iPhone 11 Guru Max at 7,499 yuan. In the event the total discounts are implemented, the iPhone 11 Pro Max is in a more than 21% reduction from its original cost on The iPhone SE is listed at 3,069 yuan with reduction down from 3,199 yuan.

A JD spokesperson said that so far, the transaction volume of Apple products throughout”the first hour of sales” were twice as high as the same period last year. Notably, this year’s 6.18 shopping promotion festival comes as the China economy continues to reopen following a protracted shutdown because of COVID-19.

As such, the CNBC report clarifies the hefty discounts on Apple products”reveals the fierce rivalry between the country’s e-commerce giants, vying for consumers’ attention and wallets.”

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